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1. Super Bowl ticket prices now

crowded football stadium
Csaba Peterdi / Shutterstock

Unless you know an NFL player or senior management employee, you’ll have to rely on the secondary market or purchase ticket packages from the NFL’s licensed hospitality partner, On Location Experiences.

According to TickPick, the cheapest price to attend this year's Super Bowl is currently $8,100.00 with the average ticket price at $10,658.43. The most expensive ticket available is just shy of $50,000.

This year's Super Bowl is shaping up to the most expensive in the history of the NFL, with the cheapest ticket to attend coming in at 50% more than the cheapest ticket to last year's big event.

Typically, the best time to purchase is three to five days prior to the game because prices tend to come down just before the big day.

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2. ...And then

Everett Collection / Shutterstock

Seats cost as little as $6 for the very first Super Bowl, played in 1967 at the Los Angeles Coliseum. That's about the same as $56 in today's dollars.

But the actual vintage tickets are worth a whole lot more than that: A ticket for Super Bowl I sold at auction in 2015 for more than $26,000.

Btw, the Green Bay Packers demolished the Kansas City Chiefs 35-10 in that first championship game.

3. Super Bowl ad rates: Insane today…

Rear view of male friends and tv on the background
gpointstudio / Shutterstock

The Super Bowl is one of the main events of the year for advertisers, and they pay mountains of money to get in the game.

While CBS, the television host for Super Bown LVIII, has yet to reveal how much advertisers are paying for slots at this year's game, Fox Sports sold 30-second commercials costing more than $7 million each for last year's Super Bowl, the most expensive Super Bowl ad price in NFL history.

Those ad rates have nearly doubled over the last 10 years.

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4. ...A bargain yesterday

Vintage room with wallpaper, old fashioned armchair, retro tv, clocks, radio player and lamp
Tuzemka / Shutterstock

For the price of one second of air time today, you could have purchased four whole commercial slots in the very first Super Bowl telecast.

Advertisers paid only $42,000 for 30 seconds of ad time during Super Bowl I in 1967.

That would be similar to paying $392,000 today.

5. We'll drink to that

IRVINE, CA - MAY 27, 2014: Two bottles of Budweiser on a bed of ice. From Anheuser-Busch InBev, Budweiser is one of the top selling domestic beers in the United States.
LunaseeStudios / Shutterstock

Beer giant Anheuser-Busch InBev has been the largest Super Bowl advertiser for years, and that makes perfect sense.

Beer is America's biggest Super Bowl-related expense. We spend $1.3 billion on brewskis for the Super Bowl, Nielsen reported in 2017, and that number has been repeated in post-Super Bowl updates for average consumption costs since.

One widely quoted figure has it that the nation guzzles 325.5 million gallons of beer on Super Bowl Sunday, though Men's Journal did the math and says that works out to an unbelievable 10 cans for every U.S. man, woman and child. (Burp!)

6. A game of chicken

Buffalo chicken wings with cayenne pepper  sauce served hot with celery sticks and carrot sticks with blue cheese dressing for dipping
istetiana / Shutterstock

Americans also literally put away tons of chicken wings on game day — some 1.37 billion wings, says the National Chicken Council.

If you were to take all the wings we scarfed down during the last Super Bowl and lay them end to end, they would go around the earth about three times, the trade group says.

But really, who would ever do that?

7. Place your bets

Two excited friends or roommates watching tv on line in a tablet sitting on a couch in the living room at home
Antonio Guillem / Shutterstock

The Super Bowl usually attracts more betting than any other sporting event.

Last year, fans wagered more than $16 billion on the game, more than double the $7.61 billion that was wagered in 2022, says the American Gaming Association. Americans are also more interested in legal sports wagering than ever before.

If you win big in your office pool, you're kind of technically supposed to report your winnings to the IRS. But you're on your honor.

8. Cars for the stars

CHARLOTTE, NC, USA - NOVEMBER 17, 2016: Cadillac Escalade on display during the 2016 Charlotte International Auto Show at the Charlotte Convention Center in downtown Charlotte.
Ed Aldridge / Shutterstock

The players on the opposing teams get the same sweet perk during Super Bowl week.

Each receives a loaner car that he can tool around in.

Marlin Jackson, who played for the Indianapolis Colts in Super Bowl XLI, told Reader's Digest he got to drive a Cadillac Escalade ahead of the game in 2007. At the time, those SUVs had sticker prices starting at $55,000.

In 2024 the Cadillac Escalade starts at a base price of $82,000.

More: 24 NFL players that lost millions of dollars

9. Mad for the ads

Watching TV and using remote controller
Concept Photo / Shutterstock

Many Super Bowl viewers say the commercials are the main reason they tune in.

According to a 2022 survey conducted by data service Advocado, 42% of at-home viewers tune in specifically to enjoy the advertisements.

In fact, the survey observed that 50% of viewers purchased a product or service based on one of the commercials they watched.

10. What do they pay the halftime acts?

Jamie Lamor Thompson/ Shutterstock

Super Bowl halftime show performers, like Usher this year and Rihanna last year, aren't paid a cent for the high-pressure gig. The NFL covers only their expenses and production costs.

But the exposure is worth far more than any performance fee. Halftime shows often score better ratings than the actual games, and the artists get a nice spike in music sales.

According to Billboard, the 2023 halftime show averaged a record 118.7 million viewers across television and streaming in the U.S.

In the week after the game aired, Rihanna's music saw a 211% increase in on-demand streams, and overall digital song sales spiked a 390% increase, according to Forbes.

11. Hello, boss? I'm not feeling well...

red-haired young man lying in bed with naked upper body looking sick
wernerimages 2018 / Shutterstock

Every year after the Super Bowl, a large number of Americans reportedly don’t show up for work. The Workforce Institute at Kronos has been tracking the phenomenon of Super Bowl-related absenteeism since 2005.

According to a 2021 survey, an estimated 16.1 million U.S. employees were planning to miss work on the Monday following Super Bowl LV. That number is down from 17.5 million in 2020 — a record-breaking anticipation for Super-Bowl related hooky.

The 2021 survey also concluded that 39% of employees felt the day after the Super Bowl should be a national holiday.

Employment services firm Challenger, Gray and Christmas is down with that idea. In 2022 it concluded that lost productivity could cost U.S. employers $6.5 billion.

12. A big score for the host city

Allegiant Stadium in Las Vegas
4kclips / Shutterstock

The 58th Super Bowl will be the first ever held at Allegiant Stadium in Las Vegas, Nevada, which is traditionally the home of the Las Vegas Raiders.

The game is expected to have an economic impact of more than $500 million, according to the Las Vegas Convention and Visitors Authority.

Super Bowl LVII, hosted in Arizona last year, generated a reported $1.3 billion in total economic activity or gross output for the state, including a $726.1 million total contribution to Arizona’s GDP, according to Forbes.

13. The Taylor Swift Effect

Taylor Swift
Brian Friedman/Shutterstock

We're not sure if you've heard, but Taylor Swift is dating Kansas City Chiefs tight end Travis Kelce. This is not just pop culture gossip - it's real money for the Travis Kelce and the KC brand specifically, and the NFL and Super Bowl, as a whole.

According to Forbes, having Swift in the stands cheering on her man resulted in a whopping 400% increase in Fanatics’ Kelce jerseys on a single day, and thanks to her loyal fan base, two million more female viewers tuned in to watch the Chiefs play in early October. The fandom has only grown since.

Rick Porter, who covers TV and ratings for The Hollywood Reporter, said he expects a significant boost in Super Bowl viewership this year owed, in very large part, to Swifties. Porter told Forbes he predicts a bump from 115 million to 130 million sets of eyes on screens, “or something ridiculous like that," this year, all owed to the Taylor Swift Effect.

14. A super payday for the players

East Rutherford, New Jersey / USA - Feb. 2, 2014: The Seattle Seahawks celebrate their win over the Denver Broncos at Super Bowl XLVIII at MetLife Stadium
Jai Agnish / Shutterstock
Celebration at Super Bowl XLVIII at MetLife Stadium in New Jersey

Players on both Super Bowl teams get bonuses — just for showing up.

In 2024 the winners will pocket $157,000 apiece - up from $150,000 last year, - and that's on top of playoff bonuses including $69,000 for their conference championship win, up from $65,000 last year.

Each member of the Super Bowl losing team will receive some extra cash: $82, 000 each - up from $75,000 in 2023.

15. The players get bling, too

NEW YORK-JUNE 4: New York Giants players Henry Hynoski and Prince Amukamara
Debby Wong / Shutterstock

For the winning side, the NFL kicks in between $5,000 and $7,000 each for as many as 150 Super Bowl rings. The team covers any additional cost, with the final cost amounting to between $30,000 and $50,000 per ring.

The league contributes up to half as much for rings for members of the losing team.

The winners' Vince Lombardi trophy weighs about seven pounds and is made by Tiffany & Co. at a reported cost of $50,000.

16. Ringing up value

HOLLYWOOD, CA. - JULY 13: Executive Vice President of the New Orleans Saints Rita Benson LeBlanc
Photo Works / Shutterstock

The highest price ever paid for a Super Bowl ring at auction was nearly $345,000, for a smaller version of Tom Brady's Super Bowl LI ring in 2017 made available for family or friends.

The record price for a player ring was $230,000, paid for the one that New York Giants linebacker Lawrence Taylor got for Super Bowl XXV.

The Hall of Famer had given the jewelry to his son, who decided to sell it. Taylor said he was cool with that. The Giants beat the Buffalo Bills 20-19 in the game, played in late January 1991.

17. Super Bowl superstition

FRANKFURT, GERMANY - JUNE 3, 2014: The Bull and Bear Statues at the Frankfurt Stock Exchange in Frankfurt, Germany. Frankfurt Exchange is the 12th largest exchange by market capitalization.
travelview / Shutterstock

The Super Bowl stock market indicator is a nonscientific barometer that says that the stock market's performance in a given year can be predicted based on the outcome of the Super Bowl of that year.

The stock market will have a positive year if the team in the National Football Conference, or a team with an NFC origin, wins. If the American Football Conference team wins, the market will fall.

Historically, the Super Bowl indicator boasts an 80% accuracy rate.

With files from Leslie Kennedy


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About the Author

Emma Johnston-Wheeler

Emma Johnston-Wheeler

Staff Writer

Emma Johnston-Wheeler is Staff Writer for Moneywise. She is a 2021 graduate of Toronto Metropolitan University, holding a Bachelor of Journalism.

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