Jun 7, 2026
It’s a great time to be a New York Knicks fan. The Knicks hold a 2-0 series lead in the NBA finals over the San Antonio Spurs after winning again on the road on Friday night.
Now the series shifts to Madison Square Garden in New York, where a rambunctious group of fans eagerly await them. Knicks fans lucky enough to get tickets to Game 3 on Monday will likely shell out a pretty penny to see if the hottest team in the NBA can take a commanding 3-0 series lead.
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Currently, nosebleed tickets on StubHub are more than $9,500 as of late Saturday morning. But one die-hard Knicks fan told the Wall Street Journal he’s determined to be there.
“There’s no limit, man,” Alex Todd, a celebrity watch consultant, said of the amount he’s willing to pay for a seat.
Todd, who works with Jay-Z’s Roc Nation, has scored tickets to Super Bowls, Stanley Cup Finals, and the World Series over the years, but he told WSJ he’s never seen anything as insane as the hunt for tickets to the Knicks’ first home NBA Finals game in 27 years.
With Wall Street workers and real estate gurus paying top dollar to see what this NBA Finals run will turn into, Todd told WSJ, “It’s hard to compete against those guys.” Still, he’s confident he can snag a ticket the day of by combing through StubHub or hitting up three underground ticket brokers he knows, the WSJ reported.
To resale or not resale Knicks tickets
How does one price NBA Finals tickets? The truth is no one really understands what a seat should be worth. But fans do know how much people would be willing to pay to witness a historic NBA franchise win their first title since 1973.
That temptation presents a grand opportunity for Knicks season-ticket holders who can cash in big, if they decide not to attend any home game themselves.
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For some of New York’s elite, it’s about status. The event presents an opportunity to be on television and rub elbows with other high-net-worth individuals.
It’s like the “Hunger Games,” one unnamed Manhattan executive told the WSJ. Many people are chasing down tickets for themselves or for rich clients. One concierge agency told the WSJ that they have already secured tickets as expensive as $176,000 a piece.
Frank Nakano, a retired former head of sports and entertainment marketing for JPMorgan Chase, which boasts an MSG partnership, told the WSJ that he’s also getting requests.
“I can only imagine what my colleagues are going through right now,” he said.
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No ticket, no problem for most fans
Most Knicks fans won’t make it into MSG on Monday for Game 3 or Game 4 on Wednesday. They simply can’t afford it.
But there are plenty of ways to watch — either at home or at your local sports bar, some of which are finding unique ways to celebrate the occasion. Watch parties, both organized and pop-up, are common across the city. If you want the full New York experience, go to a bar by MSG, and watch fans spill into the streets after a win.
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Fans have gone viral on social media for their celebrations after the Knicks win during this playoff run. “Knicks in four” and “Go New York, Go” are common phrases fans will tell each other on the street.
Warning: The celebrations can be a bit rowdy.
NYPD commissioner Jessica Tisch deployed about 1,000 police officers at two Game 2 watch parties in Manhattan after multiple fans were taken into custody after the team’s Game 1 victory in San Antonio on Wednesday.
“ Let me be very clear, we will have no tolerance for violence, particularly violence against police officers, destruction of property, climbing on light poles or structures, blocking emergency vehicles, or any other chaotic behavior that puts people at risk,” Tisch said during a Friday press conference, as reported by amNewYork.
“We want people to celebrate the Knicks, but do not be the one who ruins it going forward for everyone else,” she said.
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Danni Santana is a journalist based out of New York City with a decade of experience reporting and editing business stories about retail, restaurants, sports, and personal finance.
