Jun 3, 2026
Just when you thought you’d seen it all, a new reality competition web series, “The Bed Rot Challenge,” sees who can stay in bed the longest and withstand elimination challenges — with the winner of the 10 contestants taking home $100,000. Hosted by London Lazerson, who has amassed a TikTok following of 9 million, the six-episode season will launch June 11 on the Cozy Earth YouTube channel, according to Entertainment Weekly.
This is the fourth season and the biggest one yet, upping the prize money from $30,500 and bringing in celebrity contestants from shows such as “Survivor,” “Love Island,” “The Amazing Race” and “The Bachelorette.” Lazerson told Moneywise in a series of voice notes that this is going to be the best season by far and viewers can expect format changes.
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“Previous seasons were a little chaotic and unthemed, but this season is all about the bed — with contestants fighting for better bedding positions, better bedding and to not lose their bedding,” he said.
Lazerson told Moneywise he got involved when he was hosting a Red Bull event in Salt Lake City, Utah, but was careful not to give too much away about the upcoming release. He said this season plays into more social dynamics, with contestants inflicting pain on each other, rather than it being directed by the host.
Basic necessities like using the washroom will be allowed, but Lazerson noted there’d be a “caveat” that some may find difficult to come to terms with. Contestants are not allowed to use their phones.
Who’s competing?
Entertainment Weekly reported this season’s cast includes ex-”Survivor” contestants Carolyn Wiger, Natalie Anderson and Ben Katzman, Chase McWhorter from “The Secret Lives of Mormon Wives” and Love Island’s Vanna Einerson.
Zadok Esters from “Beast Games” is also joining, as are Aaron Kahng from an unaired season of “The Bachelorette,” YouTube bodybuilder Luke Yates and two other personalities, Phalesia Pilkington and Sam Curtis.
Anderson won “Survivor” Season 29, while Wiger and Katzman both came in third place in their respective seasons. In past seasons of “The Bed Rot Challenge,” personalities competed in balancing tests, food contests, riding a mechanical bull, nights in cribs, Rubik’s Cube races and other types of games that are good for television. Lazerson told Moneywise that one of the challenges lasted five hours which was “unbelievably brutal” and production did not plan it to go that long. So this season’s cast can expect a bumpy ride.
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Reality TV for TikTok
Cozy Earth Chief Marketing Officer George Davis came up with the idea for the show, Utah Business reported. It started with five Cozy Earth employees in the front entryway of the lobby as a way to generate content for the brand. The winning employee received $2,500, Lazerson said.
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Season 2 of “The Bed Rot Challenge” garnered 51 million organic impressions, 85 million total impressions and 60,000 new followers in six days, according to Utah Business.
Former Global Head of Marketing at TikTok Nick Tran even praised the show on LinkedIn.
“Cozy Earth is running one of the smartest social-first plays I’ve seen in a while,” he wrote. “They built a reality show for TikTok and Instagram.”
While the show is certainly a smart marketing technique, what the winner gets out of the experience relies on what they choose to do with the money. Motivations among past contestants differed. Some said they wanted to treat their loved one to a trip to Paris or use the cash for a house down payment, while others said they’d put it all on black to try to double it.
Contributing a portion of winnings to a 401(k) account could also make the winnings go further over time, but whether this is a likely move remains to be seen.
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Amanda Smith is an Australian freelance journalist and writer based in the New York City area who reports on culture/society, technology, and health.
