This 28-year-old from Miami started selling this 1 very basic clothing item 2 years ago — and it’s already achieved cult status, bringing in over $16,000,000/year. But can she keep it up?

Viral growth meets trade war reality

They’re increasing inventory to keep up with demand, but reducing the number of Parke collections they release this year, a cautious move in an unpredictable economy.

Like many U.S. brands that manufacture overseas, Parke got caught in the crossfire of President Trump’s imposition of 145% tariffs on imports from China.

While the Trump administration has since [paused]https://www.reuters.com/world/us-china-tariff-live-updates-bessent-greer-announce-details-constructive-geneva-2025-05-12/) that penalty and reduced the tariff on Chinese imports to 30%, many small business owners say the damage is done.

For one thing, as Beth Fynko Beniko, owner of Busy Baby observes, 30% is still a steep duty, and she started paying it in May.

“That sucks for any small business owner,” Beniko said on TikTok. “It’s still going to cost me $48,000 more than this shipment would’ve cost me two months ago.”

As rising tariffs drive up production costs for companies like Busy Baby and Parke, small business owners are raising their prices, or considering doing so in the coming months.

That means consumers are becoming more cautious.

“Recent events have people confused about how they can effectively budget because they do not know how the prices of things are going to change in the coming months,” Lawrence Sprung, a certified financial planner based in Long Island, New York told CNBC.

Now’s the time to be proactive with your finances.

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Press pause on impulse buys like viral sweaters

While you can’t control what tariffs will do to prices, you can control how and where you spend your money. If you’ve been eyeing a purchase — like a viral sweater — it might be worth hitting pause.

Prices could rise, and even if they don’t, it’s worth asking: Do you really need another sweater? Consider looking for alternatives with similar quality at a more affordable price.

It’s not just fashion. Things that have always been big-ticket items like refrigerators, dishwashers and car parts have even bigger price tags now. Even “Made in America” products may rely on imported materials.

Tariffs on steel and aluminum are expected to increase the cost of appliances by 20%. That could turn a $2,500 range into a $3,000 expense.

Protect your wallet by prioritizing on your needs over wants. That doesn’t mean cutting out every treat — just make sure essentials like rent, food and bills are covered before splurging on impulse buys.

At the same time, build or replenish your emergency fund with regular savings.

Experts recommend setting aside three to six months’ worth of expenses, but even small, consistent contributions can go a long way.

A solid cushion can help you manage unexpected costs without racking up credit-card debt or pulling from long-term savings.