Walmart's $6 limited-edition rotisserie chicken purses are selling out fast — but you may still snag one before the weirdest holiday of the year ends

The bag — priced at $5.97, the same as their rotisserie chickens — comes in two different “flavors”: a purple-accented traditional version, and a yellowish-orange lemon pepper flavored version.

The company is also releasing miniature charms to decorate your purse with: two that are smaller versions of the rotisserie bags, and two that are shaped like hot sauce and seasonings. They went on sale at the beginning of September, both online at SparkShop.com and in-person at the company’s Bentonville, Arkansas welcome center.

All of the items are currently marked as “sold out” on the company’s website.

The products’ popularity might seem strange. Most people aren’t even aware that National Chicken Month exists, after all, and even fewer people are currently rocking a roast chicken-based wardrobe.

But Walmart’s rotisserie chickens are a fan favorite — and both the chickens and their lookalike bags serve similar roles for the multibillion-dollar company.

Here’s what to know about why Walmart might have made this unconventional marketing decision.

Rotisserie chickens are a hit with shoppers because they’re cheap, hot and filling

Generally, the more convenient a food is, the more expensive it is. Both restaurant and fast food tends to be more expensive than what you can find in the grocery store, and ready-made meals from the store tend to cost more than raw materials.

Rotisserie chicken is different. While the pound-for-pound cost of a whole raw chicken is less than that of a rotisserie chicken, you’ll likely spend more money buying a raw chicken at Walmart than you would a ready made rotisserie chicken — and you’ll still have to spend time cooking that chicken before you can actually eat it.

If you don’t have the time to do that, a cheap, hot rotisserie chicken can feed your family as soon as you get home.

Walmart is known for its cheap prices — even if wholesale outlets and other bargain grocers have started to outpace its prices in recent years. A cheap, convenient meal that’s full of protein like a rotisserie chicken is appealing for buyers looking for a great deal.

Customers are biting. Walmart says that it sells 103 rotisserie chickens every minute in its stores.

“With more than 15k social mentions in the last year, Walmart’s rotisserie chicken has officially reached a whole new level of fan-favorite status,” said Kim Tunick, the brand experiences and partnerships group director for Walmart, in a press release about rotisserie purses. “The Chicken Purse turns that love into something customers can carry with them.”

Both traditional rotisserie chickens and their purse counterparts are priced low to get people in the door

There’s a reason Walmart prices its ready-made roast birds — and their accompanying fashion copycats — so low.

Rotisserie chickens are perhaps the most classic example of a loss leader. Loss leaders are priced unreasonably low, so much so that they generally lose the company money whenever they’re sold.

But that makes them a great deal for customers, who will come into the company’s store just to buy the loss leader. In the process, they’ll walk past the company’s higher-priced goods and make purchases they wouldn’t otherwise make.