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Investing Basics
A woman and a man walking past a poster depicting investment gold bars on a gold dealer's window. gettyimages.com / OSCAR DEL POZO

Wells Fargo is predicting gold could soar to $8K per ounce by next year, nearly double what it’s worth now. Is it time to invest?

Gold's rollercoaster year just took another turn, and investors are paying close attention.

After a steep selloff rattled markets last month, CNBC reported that strategists at Wells Fargo are making a bold call: The precious metal could surge to $8,000 an ounce, a jaw-dropping jump from roughly $4,800 currently. (1)

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This attention-grabbing forecast brings up a more practical question for everyday investors about whether or not there could be a huge opportunity to get in now.

Why some think gold could skyrocket

The bullish case for gold is centered on currency debasement.

According to CNBC's report, Wells Fargo strategist Ohsung Kwon says the global economy has entered a fourth "debasement cycle," where rising debt, deficits and inflation chip away at the value of fiat currencies like the U.S. dollar. During times like this, investors tend to look beyond traditional systems — and, historically, gold has been a top destination for preserving wealth.

Since around 2022, a mix of global shocks — including Russia's invasion of Ukraine, persistent inflation and aggressive rate hikes — has reshaped the macro backdrop. Central banks have responded by snapping up gold at a record pace, and its role in the global financial system is shifting fast.

Reuters reported that the metal has overtaken the euro to become the world's second-largest reserve asset after the U.S. dollar and, for the first time since 1996, it makes up a larger share of Central Bank reserves than U.S. Treasuries. (2)

History says this isn't a new trend. Similar "debasement cycles" have lined up with big economic moments, from the Great Depression to the Nixon Shock and the Great Financial Crisis.

According to Wells Fargo, these cycles typically stretch about 8.5 years. If that timeline holds, today's environment may still be in its early-to-middle innings, which could leave the door open for more upside if the same forces stay in play.

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Is now the right time to invest?

Despite the whopping $8,000 target, the path forward for gold isn't guaranteed or straightforward.

Gold just posted its worst monthly drop in more than a decade, sliding nearly 11% amid geopolitical tensions tied to the U.S.-Iran war. Wells Fargo views that pullback as a potential reset toward "fair value" around $4,500; but it also demonstrates just how quickly things can change.

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Not everyone is convinced the rally will run unchecked. Bloomberg has pointed to higher interest rates and bond yields that can weigh on non-yielding assets like gold, and a stronger U.S. dollar that can pressure prices by making bullion more expensive for global buyers. (3)

So what does this mean for everyday investors?

Gold has typically been a hedge against inflation and economic uncertainty, but it's not immune to sharp swings as seen in recent weeks.

According to USAGold (4), most financial advisors recommend allocating five to 15% of your portfolio to gold and precious metals, suggesting gold as a supporting player rather than the main attraction. That could mean keeping your exposure relatively modest, keeping in mind your overall strategy and risk tolerance.

There are also different ways to get that exposure. Some investors prefer physical gold like coins or bars, while others go for gold ETFs, mining stocks or gold-backed funds that are easier to buy and sell. Each option comes with its own trade-offs in terms of cost, liquidity and risk, so the right choice often depends on how hands-on you want to be.

The bigger picture is that while it's possible that gold's long-term case may be strengthening, especially in an uncertain global economy, the short-term path is still unpredictable. Chasing a big payoff can be tempting, especially when it dominates headlines. But a sensible approach is to make sure any investment in gold fits into your broader, well-diversified plan that's built for the long haul.

Article Sources

We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.

CNBC (1); Reuters (2); Bloomberg (3); USAGold (4)

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Jessica Wong Contributor

Jessica is a freelance writer with a professional background in economic development and small business consulting. She has a Bachelor of Arts in Communications and Sociology and is completing her Publishing Certificate.

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