Rich Dad Poor Dad author Robert Kiyosaki is making a massive call on a hard asset he calls “real money” — with a price target that implies enormous upside.
That asset is gold.
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In a recent post on X, Kiyosaki pointed to the precious metal’s recent pullback.
“Gold still crashing! That’s real life,” he wrote.
But then came the twist. Kiyosaki was not backing away from the precious metal. He was using the pullback to reinforce one of his favorite investing lessons.
“Profits are made when you buy.... Not when you sell. I still believe gold will be $35k in about 5-years,” he said.
Gold has had a massive run in recent years, as post-pandemic inflation, geopolitical turmoil and stretched stock market valuations has been sending more investors looking for stores of value outside traditional paper assets. But lately, the metal has come under pressure. Since reaching an all-time high of $5,589 an ounce on Jan. 28, gold has pulled back by more than $1,500 and is trading a little over $4,000 an ounce as of July 3.
In other words, if Kiyosaki is right and gold reaches $35,000 an ounce, it would imply a potential upside of roughly 765%.
Kiyosaki did not fully explain the math behind that bold price target in that post. But just days earlier, he cited a similar forecast from economist and author Jim Rickards.
“Rickards predicts $35,000 gold in near future,” he wrote on June 25.
To be sure, whether gold climbs to $5,000 or $35,000, Kiyosaki would already be sitting on a massive long-term gain. He has previously revealed that “much of the gold I own today, I bought for $300 around 2000.”
And he says he is still buying: “Today I buy more real money, gold and silver,” Kiyosaki wrote.
Why? Because according to him, the rally is just getting started.
“The price of gold and silver are about to rise for a long time,” he wrote.
Kiyosaki doubles down
Kiyosaki’s bullish stance on gold is hardly new — he’s been championing the yellow metal for decades.
In October 2023, he made a similar prediction on X about the upside of gold: “Gold will soon break through $2,100 and then take off. You will wish you had bought gold below $2,000. Next stop, gold $3,700.”
His call has already played out, with gold long since surpassing $3,700.
That history helps explain why he does not appear rattled by short-term weakness. In Kiyosaki’s view, the big money isn’t made by chasing an asset after everyone else is excited about it. It’s made by buying when prices are down and holding for the larger move.
Kiyosaki’s faith in precious metals stems from his deep distrust of fiat money, especially in an inflationary environment. As he put it in a 2021 interview: “I’m not buying gold because I like gold, I’m buying gold because I don’t trust the Fed.”
In 2025 he warned of “hyperinflation” in the U.S. that could leave “millions, young and old” financially devastated.
Hyperinflation may be a strong word. But the long-term erosion of the dollar’s purchasing power is real. According to the Inflation Calculator on the Federal Reserve Bank of Minneapolis website, $100 in 2026 has the same purchasing power as just $11.74 did in 1970.
Gold, by contrast, has long been viewed as the ultimate safe haven. Unlike fiat currencies, the precious metal can’t be printed at will by central banks, and its value isn’t tied to any single country or economy. That scarcity, combined with its history as a store of value, is why investors often flock to gold during periods of inflation, economic turmoil or geopolitical instability — pushing prices even higher.
Kiyosaki summed up that view by quoting the famous words attributed to J.P. Morgan in 1912: “Gold is money. Everything else is credit.”
How to get in on the gold rush
In a world of ballooning debt, sticky inflation and fragile confidence, Kiyosaki is not the only one seeing room for the precious metal to run. JPMorgan CEO Jamie Dimon has said that in this environment, gold can “easily” rise to $10,000 an ounce.
One way to invest in gold that can also provide significant tax advantages is to open a gold IRA with the help of Goldco.
Gold IRAs allow investors to hold physical gold or gold-related assets within a retirement account, combining the tax advantages of an IRA with the protective benefits of investing in gold and making it a compelling potential option for those wanting to ensure their retirement funds are diversified during rough economic times.
Goldco even offers free shipping and access to a library of retirement resources. Plus, the company will match up to 10% of qualified purchases in free silver.
If you’re curious whether this is the right investment to diversify your portfolio, you can download your free gold and silver information guide today.
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How Kiyosaki earns ‘steady cash flow’
Kiyosaki’s playbook goes beyond precious metals.
Last year, he laid out steps individuals could take to brace for a recession — and pointed to the power of one income-generating asset.
“I have always recommended people become entrepreneurs, at least a side hustle, and not need job security. Then invest in income producing real estate, in a crash, which provides steady cash flow,” he said.
Real estate has long been a favored asset for income-focused investors. While stock markets can swing wildly on headlines, high-quality properties often continue to generate stable rental income.
It can also be a powerful hedge against inflation. When inflation rises, property values often increase as well, reflecting the higher costs of materials, labor and land. At the same time, rental income tends to go up, providing landlords with a revenue stream that adjusts with inflation.
Perhaps that’s why Kiyosaki once revealed he owns 1,500 rental properties — strictly for investment purposes.
A new take on real estate investing
Today, you don’t need to be as wealthy as Kiyosaki to get started in real estate investing. Platforms like mogul offer an easier way to get exposure to this income-generating asset class.
As a real estate investment platform offering fractional ownership in blue-chip rental properties, mogul gives investors monthly rental income, real-time appreciation and tax benefits — without the need for a hefty down payment or late-night tenant calls.
Founded by former Goldman Sachs real estate investors, the team handpicks the top 1% of single-family rental homes nationwide for you. In other words, you gain access to institutional-quality offerings for a fraction of the usual cost.
Each property undergoes a rigorous vetting process, requiring a minimum 12% return even in downside scenarios. Across the board, the platform features an average annual IRR of 18.8%. Offerings often sell out in under three hours, with investments typically ranging between $15,000 and $40,000 per property.
Sign up for an account and browse available properties here to start investing today.
Diversify your real estate portfolio
Another option is [Lightstone DIRECT](https://moneywise.com/c/1/469/2078?placement=10, which gives accredited investors access to single-asset multifamily and industrial deals.
Lightstone DIRECT’s direct-to-investor model ensures a high degree of alignment between individual investors and a vertically-integrated, institutional owner-operator — a sophisticated and streamlined option for individual investors looking to diversify into private-market real estate.
With Lightstone DIRECT, accredited individuals can access the same multifamily and industrial assets Lightstone pursues with its own capital, with minimum investments starting at $100,000.
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Jing is an investment reporter for Moneywise. He is an avid advocate of investing for passive income. Despite the ups and downs he’s been through with the markets, Jing believes that you can generate a steadily increasing income stream by investing in high quality companies.
