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Investing Basics
Blake Mycoskie speaks during the 2026 Accessories Council Excellence Awards at The Pierre Hotel. Dimitrios Kambouris/Getty Images

TOMS founder pledged $100 million to psychedelics. Now he says therapy matters more — here's what investors need to know before taking a hit

What a trip. Blake Mycoskie, the founder of TOMS Shoes, made his fortune selling soles with a social mission. But after experiencing psychedelic-assisted therapy himself, he says the drugs are only one small part of the treatment.

Back in 2023, the 50-year-old pledged $100 million over 20 years to help assist psychedelic research and access. Now, he’s adjusting his financial dosage and focusing more on therapy.

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Many others have caught on to the trend of investing in psychedelics, including a couple, Finn and Luna, who had met with Ramit Sethi to get investing insight.

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Although spreading bets across a few high-growth assets may sound appealing, experts, including Sethi, warn that concentrating wealth in speculative, volatile investments is likely to end poorly.

The internet is filled with people encouraging others to buy investments they already own in a bid to drive prices higher. It also tends to spotlight the rare success stories of investors who struck it rich chasing hype-driven trends, while largely ignoring the far greater number who lost substantial sums doing the same.

What are psychedelic stocks?

Psychedelic stocks are publicly traded companies that research, develop, manufacture or commercialize psychedelic-based therapies, mainly for mental health and neurological conditions such as depression, PTSD, anxiety and addiction. These companies focus on substances like magic mushrooms, MDMA, LSD and ketamine for medical use.

Mycoskie invested through a fund called Mindset Pharma and through mental health initiatives through the Johns Hopkins Center for Psychedelic and Consciousness Research, the Multidisciplinary Association for Psychedelic Studies and U.C. Berkeley’s Center for the Science of Psychedelics.

Psychedelic stocks are popular because they have potential. If they hit their objectives, these companies invested in the field could one day be worth billions. But that’s a big if. Many of them have yet to generate revenue, are dependent on trial success and are vulnerable to regulatory changes.

In other words, just a few setbacks, economic or policy-wise, could be enough to turn them into fertilizer.

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What healthy asset allocation looks like

One of the top rules of investing is diversification, which means spreading your money across assets that behave differently. Pairing psychedelic “mushroom” stocks or other medicinal hallucinogens doesn’t meet that standard.

True diversification allows investors to rest easier knowing that when one asset class struggles, another may hold steady or even perform well. This couple’s investments, on the other hand, tend to be sold off simultaneously when risk appetite fades.

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The right asset mix depends on each investor’s time horizon and risk tolerance. Financial advisors generally recommend portfolios weighted toward stocks, complemented by bonds and some cash.

This structure is designed to support long-term growth while managing risk. Stocks, often held through low-cost exchange-traded funds, drive long-term growth; bonds provide stability and income; and cash offers liquidity for short-term needs. Effective diversification should span sectors, geographies and market capitalizations.

As investors approach their financial goals or become more risk-averse, portfolios typically shift toward less volatile investments. For example, a young investor with a long time horizon may hold around 90% in stocks and gradually reduce that exposure to 30% as they close in on retirement.

Hype-driven investing can be risky

Everyone likes the idea of turning a small amount of money into a fortune, and the internet has made that goal seem easily achievable. The reality is far less glamorous. There’s no investment guaranteed to make you rich. In fact, higher potential returns are typically accompanied by a greater risk of significant losses.

Mycoskie’s investment choice wasn’t driven by recklessness so much as optimism, fear of missing out and a lack of diversification — pressures many investors face when navigating markets shaped by online hype.

For investors unsure where to start, working with a qualified financial planner can help replace speculation with structure and turn investing from a gamble into a strategy.

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Daniel Liberto Journalist/Contributor

Financial journalist with 15+ years’ experience covering markets, economics and personal finance for a range of international publications including Investopedia, The Times, Investors Chronicle (Financial Times) and NerdWallet.

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