The millennials have spoken — and these brands you love may be gone before you know it.

With over 70 million members and about $2.5 trillion in spending power, according to stats from Influencer Marketing Hub, the millennial generation has the power to shape the U.S. retail landscape.

Certain brands have successfully marketed to those born between 1981 and 1996 and were beloved and at the top of their game for years.

Now they are floundering, and some are even close to going extinct.

From Peloton to Pinterest, what makes these favorites fall out of favor?

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