How to invest in gold — 5 ways to buy gold
Fact checked by Clay Halton
Updated May 14, 2025
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Fact checked by Clay Halton
Updated May 14, 2025
55M+
Readers
300+
Reviews
3,000+
Metrics
Partners on this page may provide us earnings.
Gold tends to perform well during during economic uncertainty and may gain value even when stocks decline. While you might assume investing in gold means buying and storing physical bars or coins, you don't actually need to see or touch gold to profit from it. Investors have several options for gaining exposure to gold.
You can buy physical gold and store it or explore other avenues to invest in gold. Let’s review some of the ways you can buy gold.
1. Buy physical gold
2. Invest in gold stocks
3. Invest in gold ETFs
4. Invest in gold mutual funds
5. Invest in gold futures
While there are many ways to invest in gold, the only way to gain ownership of gold is to buy it outright. While other methods of buying gold involve a firm holding the gold on your behalf, purchasing physical gold gives you more control.
Investors can choose from several types of physical gold, including coins, bars, bullion and jewelry. You can buy physical gold from various places, like jewelers, gold dealers, and even some banks.
You can even buy gold as part of a self-directed IRA, or purchase it outside of a retirement account.
Physical gold tends to attract long-term investors who want a hedge against economic uncertainty and stock market corrections. This asset performs well during periods of inflation, making it appealing to those concerned about rising prices.
Investing in gold is also common among those planning for retirement or seeking to diversity beyond traditional stocks and bonds.
The main risks of investing in physical gold are theft, limited liquidity and storage costs.
Keeping gold at home increases the risk of theft. Many opt for a bank safe deposit box for added security — which can be an extra expense to consider. And unlike stocks or ETFs, physical gold isn't easy to sell instantly — it can take a few days to find a buyer, which may be an issue if you need cash quickly.
Storage fees can also eat into your returns. While gold investment firms pass these costs onto their clients, their bulk storage allows them to offer lower fees than what you'd typically pay on your own.
Investors can buy physical gold from online gold exchanges, local gold sellers, and banks. It’s important to check the gold’s purity, authenticity, and weight before investing. You’ll have to protect gold on your own, typically with a bank-safe deposit box.
If you do business with an online gold seller, make sure the company is properly licensed. You can check online reviews and the company’s Better Business Bureau rating to gauge its legitimacy.
The leading gold and silver specialist makes it easy to buy physical precious metals. AHG’s featured products for its gold IRAs are the Gold American Eagle, Silver American Eagle, Gold Canadian Buffalo, and Silver Canadian Buffalo. Investors planning for retirement can set up Gold IRAs with AHG.
You can take advantage of the long-term market potential of this precious metal by starting a Precious Metals IRA with help from Thor Metals. Enabling investors to include gold or silver in their portfolio, a Precious Metals IRA can be a secure and stable investment option, enhancing diversification and safeguarding your cash value against economic uncertainties.
Many companies rely on the stock market to raise capital, including those in the gold industry. Many gold miners, precious metal streaming companies and gold royalty firms offer shares available on public exchanges. While these stocks are partly tied to the price of gold, their performance also depends on the financial health of the business.
For example, a gold mining stock may outperform the metal itself if the company gains market share or acquires valuable new mines. On the other hand, a poorly managed company with high debt and weak sales may underperform, even if gold prices rise. Gold stocks tend to have more correlation with the overall market than physical gold, though they're still less tied tot he S&P 500 than most equities.
Gold stocks appeal to investors who want exposure to gold without dealing with physical storage or limited liquidity. These stocks can potentially outperform the metal if the underlying company performs well. Some also pay consistent dividends, adding income potential to your portfolio.
When you invest in gold stocks, you're not just buying exposure to gold, you're also buying into a company. If the company underperforms, loses market share or carries too much debt, your investment could lag behind the price of gold. Analyzing a company's financials adds a layer of complexity that physical gold doesn't require.
You can purchase stocks through most major brokerage platforms. A market order lets you buy a stock at its current trading price, while a limit order only executes when the stock hits a price you've specified. These tools make it easy to manage your gold stock investments in real time.
Public.com is an online investment platform offering stocks, ETFs, crypto, and alternative assets like fine art and collectibles—all in one place and with very low fees. The company continues to innovate and add new investment features, making it a one-stop-shop for many investors. Follow along with our Public.com review to learn more about Public’s pricing, supported investments and much more.
Investors can choose from several gold stocks with varying performances. These are some of the gold stocks that are available:
Gold exchange-traded funds (ETFs) give investors instant exposure to multiple gold-related stocks. You don’t have to guess whether Barrick Gold will outperform Newmont or if Kinross Gold will underperform — gold ETFs hold a basket of stocks that benefit from rising demand for gold, such as mining and royalty companies.
Investors can compare gold ETFs and their holdings by visiting a brokerage's website. Research platforms like Morningstar are also useful for evaluating ETF performance, expense ratios and stock compositions.
Gold ETFs are ideal for investors who want the benefits of gold stocks, like liquidity and potential returns, without the time commitment of researching individual companies. These funds offer built-in diversification and lower risk compared to picking single stocks, making them a good option for those seeking convenience and balance.
Gold ETFs can still underperform the price of gold if the companies in the fund struggle. Even if the fund performs well, investors will pay an annual fee known as an expense ratio. This fee is automatically deducted from your investment, so you won't see a line item, but it can reduce your overall returns. Another downside: you can't pick and choose the fund's holdings, so you're stuck with the companies the ETF includes.
Investors can buy gold ETFs through most major brokerage platforms, the same way you'd buy individual stocks. However, not all brokerage firms offer proprietary gold ETFs. If that's the case, you can still invest in third-party gold ETFs through your preferred platform.
Robinhood makes it easy to buy gold ETFs and other investments like stocks and crypto. You can create a free account and start building your portfolio today.
Investors can choose from several gold ETFs for exposure to the precious metal. These are some of the available options:
Gold ETFs versus VOO over the past 5 years.
Gold mutual funds function similarly to ETFs by providing investors with exposure to gold, either directly or through a portfolio of gold-related companies. Both types of funds charge expense ratios; however, a key difference is that mutual funds execute trades once daily after the market closes, whereas ETFs trade throughout the day.
Gold mutual funds attract investors who seek the benefits of gold invesment without the need to manage physical assets or analyze individual stocks. These investors typically adopt a long-term, buy-and-hold strategy and prefer the simplicity of end-of-day trading, avoiding the intra-day volatility associated with ETFs.
Investing in gold mutual funds carries risks similar to those of gold ETFs, including market volatility and management fees. Additionally, the inability to trade during market hours means investors cannot react immediately to intra-day price movements, potentially lading to losses if gold prices decline sharply during the trading day.
Gold mutual funds are available through various brokerage firms that offer a range of investment products. Investors can place orders by entering the fund's ticker symbol; these orders are processed after the market closes. It's advisable to review each fund's prospectus for specific details on fees and investment strategies.
Investors can choose from several gold mutual funds that resemble gold ETFs. These are some of the highlights:
Gold index funds versus VOO over the past 5 years.
Gold futures are contracts where a buyer and seller agree to exchange gold at an agreed-upon price on a future date. Each gold futures contract represents 100 ounces of gold. These contracts are traded on exchanges like the COMEX division of the CME Group. Due to their complexity and leverage, gold futures are primarily utilized by experienced traders and gold-related businesses.
If you’re new to futures trading, we’ve got you covered with this introduction to trading futures.
Gold futures are suitable for traders with high risk tolerances and a deep understanding of the commodities market. The leverage inherent in futures contracts allows for significant potential gains, but also exposes investors to substantial losses. As such, gold futures may not be appropriate for most individual investors.
Investing in gold futures involves considerable leverage, meaning that even small price movements can lead to significant gains or losses. The gold market is subject to sharp price fluctuations influenced by economic indicators, geopolitical events, and changes in supply and demand. These factors can have a major impact on the value of futures contracts, making them a high-risk investment.
Some brokerage firms that offer individual gold stocks, ETFs, and mutual funds also support gold futures trading. However, not all institutions provide access to futures markets, so investors may need to research and select a brokerage that offers this service. It's essential to ensure that the chosen broker is reputable and provides the necessary tools and resources for futures trading
Investors can choose from several types of gold futures contracts:
There are a few tips you should know before investing in gold. These are the highlights:
Gold is often considered a reliable hedge against inflation and economic uncertainty. Historically, gold prices have risen during financial crises and periods of geopolitical instability. However, gold may not outperform growth stocks during bullish economic cycles. It caters to conservative investors seeking safeguards from economic volatility. Gold has been used for thousands of years and holds intrinsic value.
Gold tends to outperform most assets during a recession. Its status as a high-value commodity gives it more resistance to economic downturns than other assets.
For instance, during the Great Recession, gold prices increased significantly, while the S&P 500 experienced substantial losses.
Marc Guberti is a certified personal finance counselor and a freelance writer who resides in Scarsdale, New York. His work has been featured in US News & World Report, Newsweek, InvestorPlace, and other publications.
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