The Super Bowl LII is BIG business. Ticket costs, commercial rates, player pay, souvenir prices and more are all super-sized for the year's most massive sports and entertainment event.
We've got some of the huge numbers behind the big game.
Before the Philadelphia Eagles play the New England Patriots, be sure to check out these 16 financial facts about the Super Bowl that will floor your friends and the guy on the next barstool.
1. Super Bowl ticket prices now...
For anyone lucky enough to score tickets for Super Bowl LII at face value, prices start at $950 each for nosebleed seats and range up to $5,000 in the club level.
If you have to rely on StubHub or some other secondary market, you could pay six times the printed price or maybe even more, reports Yahoo Sports.
2. ...And then
Seats cost as little as $6 for the very first Super Bowl, played in 1967 at the Los Angeles Coliseum. That's about the same as $45 in today's dollars.
But vintage tickets are worth a whole lot more than that: A ticket for Super Bowl I recently sold at auction for close to $10,000. (Btw, the Green Bay Packers demolished the Kansas City Chiefs 35-10 in that first championship game.)