Super Bowl LIII is BIG business. Ticket prices, commercial rates, player pay, souvenir costs and more are all super-sized for the year's most massive sports and entertainment event.
We've got some of the huge numbers behind the big game.
Before the coin toss and kickoff in Atlanta, be sure to check out these 16 financial facts about the Super Bowl that will floor your friends and the guy on the next barstool.
1. Super Bowl ticket prices now...
For anyone lucky enough to score tickets for Super Bowl LIII at face value, don't be expecting a bargain.
In 2018, the face-value prices started at $950 for nosebleed seats and ranged up to $5,000 for the club level.
If you have to rely on the secondary market, expect to pay several times more than the printed price. TickPick co-founder Brett Goldberg says this year's average is about $7,300.
2. ...And then
Seats cost as little as $6 for the very first Super Bowl, played in 1967 at the Los Angeles Coliseum. That's about the same as $46 in today's dollars.
But the actual vintage tickets are worth a whole lot more than that: A ticket for Super Bowl I sold at auction in 2015 for more than $26,000.
Btw, the Green Bay Packers demolished the Kansas City Chiefs 35-10 in that first championship game.
3. Super Bowl ad rates: Insane today...
The Super Bowl is one of the main events of the year for advertisers, and they pay mountains of money to get in the game.
The average cost of running a 30-second commercial has reached about $5.24 million, according to Kantar Media. That's about $175,000 per second.
Those ad rates have nearly doubled over the last 10 years.
4. ...A bargain yesterday
For the price of one second of air time today you could have purchased four whole commercial slots in the very first Super Bowl telecast.
Advertisers paid only $42,000 for 30 seconds of ad time during Super Bowl I in 1967.
That would be similar to paying $321,000 today.
5. We'll drink to that
Beer giant Anheuser-Busch InBev has been the largest Super Bowl advertiser for years, and that makes perfect sense.
Beer is America's biggest Super Bowl-related expense. We spent $1.3 billion on brewskis for the 2017 Super Bowl, Nielsen reports.
One widely quoted figure has it that the nation guzzles 325.5 million gallons of beer on Super Bowl Sunday, though Men's Journal did the math and says that works out to an unbelievable 10 cans for every U.S. man, woman and child. (Burp!)
6. A game of chicken
Americans also literally put away tons of chicken wings on game day — some 1.37 billion wings, says the National Chicken Council.
If you were to take all the wings we scarfed down during the last Super Bowl and lay them end to end, they would go around the earth about three times, the trade group says.
But really, who would ever do that?
7. Place your bets
The Super Bowl usually attracts more betting than any other sporting event.
Last year, fans wagered more than $4.75 billion on the game, most of that illegally, says the American Gaming Association.
If you win big in your office pool, you're kind of technically supposed to report your winnings to the IRS. But you're on your honor.
8. Cars for the stars
The players on the opposing teams get the same sweet perk during Super Bowl week.
Each receives a loaner car that he can tool around in.
Marlin Jackson, who played for the Indianapolis Colts in Super Bowl XLI, tells Reader's Digest he got to drive a Cadillac Escalade ahead of the game in 2007. At the time, those SUVs had sticker prices starting at $55,000.
9. Mad for the ads
About a quarter of Super Bowl TV viewers say the commercials are the main reason they tune in.
But a National Retail Federation survey found most people watch the commercials strictly for entertainment.
Only 1 in 10 say the ads actually get them to buy stuff.
10. What do they pay the halftime acts?
Super Bowl halftime show performers like Maroon 5 this year and Justin Timberlake last year aren't paid a cent for the high-pressure gig. The NFL covers only their expenses and production costs.
But the exposure is worth far more than any performance fee. Halftime shows often score better ratings than the actual games, and the artists get a nice spike in music sales.
Immediately following his halftime show in 2014, Bruno Mars sold five times as many albums as he did during the previous week, according to Billboard.
11. Hello, boss? I'm not feeling well...
A survey in 2018 estimated that about 14 million Americans were planning to call off sick on the Monday following the Super Bowl.
And, 1 in 5 working adults fessed up to missing work on a previous day after the big game. Another 25% said Super Bowl Monday should be declared a national holiday.
Employment services firm Challenger, Gray and Christmas is down with that idea. It says the lost productivity costs U.S. employers $1.74 billion.
12. A big score for the host city
This Super Bowl will be the third held in Atlanta.
The city previously hosted the championship games in 1994 and 2000.
The game at Mercedes-Benz Stadium (less than two years old, and hardly on anyone's list of the worst NFL stadiums) is expected to have an up to $205 million economic impact on Atlanta, says Georgia State University economics professor Bruce Seaman.
13. A super payday for the players
Players on both Super Bowl teams get bonuses — just for showing up.
The winners will pocket $118,000 apiece, and that's on top of playoff bonuses including $54,000 for their conference championship win.
Each member of the Super Bowl losing team also will receive some extra cash: $59,000 each.
14. The players get bling, too
For the winning side, the NFL kicks in up to $5,000 each for as many as 150 Super Bowl rings. The team covers any additional cost.
The league pays up to half as much for rings for members of the losing team.
The winners' Vince Lombardi trophy weighs about seven pounds and is made by Tiffany & Co. at a reported cost of more than $25,000.
15. Ringing up value
The highest price ever paid for a Super Bowl ring at auction was nearly $345,000, for a smaller version of Tom Brady's Super Bowl LI ring in 2017 made available for family or friends.
The record price for a player ring was $230,000, paid for the one that New York Giants linebacker Lawrence Taylor got for Super Bowl XXV.
The Hall of Famer had given the jewelry to his son, who decided to sell it. Taylor said he was cool with that. The Giants beat the Buffalo Bills 20-19 in the game, played in late January 1991.
16. Bulls and bears
According to something called the Super Bowl stock market indicator, a winning day for the NFC team is better for Wall Street than if the AFC squad wins.
The indicator says stocks will go down if the Patriots come out on top, but go up if the Rams are the ones going to Disney World.
It's a silly superstition, but it has been right more than 80% of the time.