Role of the seller’s agent

The seller’s agent’s role is to lead you through the entire home selling process — from setting your asking price and listing your home, to handing over the keys to the new owners, and everything in between.

Since your agent represents you, they will advocate for you and operate under your best interests during negotiations on price and repairs. Especially if this is your first time selling a home, it’s a good idea to have someone in your corner — and that someone is your seller’s agent.

A good agent are worth their weight in gold. They can guide you on which improvements to make before listing your home, how much to list the property for, and when to do so. They’ll also be able to help with negotiations by taking the emotion out of the process, or getting insight from the buyer’s agent on the buyer’s needs.

Since your seller’s agent operates on a commission as a percentage of your final purchase price, they have a vested interest in making sure the sale goes through and that you get top dollar for your home. Plus, their reputation is on the line and there are few things less important for a real estate agent whose business is mostly referral-based.

When you're on the hunt for a seller's agent, look for a professional with these three qualities.

1. Reliability

Selling a house involves a tedious process and one that can easily drag on if your agent isn’t really on the ball. Your seller’s agent should be incredibly reliable.

They should show up to appointments when they say they will and on time. An agent should follow through on any promises to send over paperwork — the success of your sale depends on it!

2. Friendliness

Not only are your agent’s industry skills and know-how important, but you should make sure your personalities mesh well together. After all, you’ll likely be working together over the next couple months on one of the largest transactions of your lifetime.

Selling your home can be stressful. Find an agent who is friendly and personable — not only for the sake of finding a buyer, but also for your sake of staying sane during the process. Look for someone whom you're comfortable asking questions and relying on to lead you through the sale.

3. Experience

Nothing is a substitute for having loads of experience in the field. Having an agent who has worked in the industry for several years — if not decades — will help you feel at ease.

You can never be sure exactly how negotiations with the buyer or the sale in general will go, so it’s great to have someone on your team who has dealt with most scenarios that may come your way. For the best experience, don’t be afraid to interview your potential agent before agreeing to work with them or signing any sort of contract.

With experience also comes a great network of fellow agents and potential buyers, as well as intricate knowledge of your local market. Having a great pulse on your current market is key to setting the right price and is one of the key mistakes that sellers who don’t use an agent make.

Set it too high and you drive away potential buyers who don’t think you’ll negotiate down to a reasonable price. Set it too low and you’ll leave money on the table. An agent can find the happy medium since they work in the field every day.

About the Author

Clever Real Estate

Clever Real Estate

Guest Writer

Clever is an online referral service that pre-negotiates discounted rates and rebates with top-rated, local real estate agents for home sellers and buyers. If you’re selling, get full listing services and support for a flat fee of $3,000, or just 1% if your home sells for more than $350,000 — saving you up to 66% or more on listing fees.

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